Guest Lecture at Munich University of Applied Sciences - Establishment of German Companies in Turkey

Establishment of German Companies in Turkey

Guest Article by Attorney Cüneyt Gençer at Munich University of Applied Sciences

April 10, 2013 from 1:45 PM • 4:00 PM • Am Stadtpark 20, 81243 Munich, Room: LO 309

Intercultural competence is a key to business success in our era of globalization. Cultural diversity in international business offers significant opportunities and great advantages, but it can also lead to misunderstandings and conflicts. The negative impact on the success of companies or organizations due to cultural differences can be substantial.

However, in hindsight, personnel or situational factors are often mistakenly blamed for these issues. This cultural diversity can, however, be better utilized as a potential asset and resource to avoid misunderstandings with international business partners. In this context, the seminar will demonstrate, using Turkey – an emerging market and G-20 member – as an example, how to interact with Turkish business partners and how to manage employees.

Invitation from the Chair of Business Organization and Business Development at Munich University of Applied Sciences

Cüneyt Gençer's guest contribution follows an invitation from Prof. Dr. Wolfgang D. Habelt, Professor of Business Organization and Business Development at Munich University of Applied Sciences. Prof. Habelt is, among other things, a member of the examination board at the Chamber of Public Accountants and heads the European Business Consulting degree program and the Master of Business Administration.

The Speaker

Cüneyt Gençer is a lawyer at gençer & coll. attorneys, tax advisors, and business consultants in Nuremberg, and the Managing Director and Partner of the consulting firm gençer & coll. in Istanbul. gençer & coll. is among the leading specialists in the German-Turkish consulting market.

Furthermore, Cüneyt Gençer is a state-certified and publicly appointed translator and interpreter for the German/Turkish language pair, with accreditations in Germany and Turkey. He studied law in Bayreuth and Istanbul and holds additional qualifications in economics. He completed his legal traineeship at the Higher Regional Court of Nuremberg, with placements in Kuşadası, Istanbul, and Cairns. In 1998, he founded gençer & coll. in Nuremberg. With gençer & coll. Danışmanlık Hizmetleri Ltd. Şti., headquartered in Istanbul and with a branch office in Antalya, there are also locations in Turkey.

Following the establishment of the position of trusted lawyer at the Consulate General of the Republic of Turkey in Nuremberg, he was the first to be appointed to this role. In addition to his main office in Nuremberg, he maintains a branch office directly next to the Turkish Consulate General and possesses excellent contacts at the diplomatic level and with the foreign chambers of commerce of both countries.

Topics of the Event

• Overview of "Country and People" in Turkey, Cultural Dimensions, and Classification of Turks in an International Comparison
• Corporate Culture, Leadership Style, Differences from the German Business World
• Communication, Decisions, Motivation, Delegation, Teamwork, Conflicts, Negotiations
• Economic Policy Aspects in the Selection and Management of Locations for German Companies in Turkey

Recommended Literature:

• Business Success in Turkey, Brigitte Moser-Weithmann, Orell Füssli, 2008
• Management Guide Turkey – Susanne Müller (Ed.), Cross-Culture Publishing, Frankfurt a.M., 2007